IWC Watches in an Upcoming F1 Film: A Partnership with Brad Pitt

2024-07-07 // SuperPodium
IWC has announced its partnership with an upcoming Formula One movie starring Brad Pitt and directed by Joseph Kosinski, where several models from the Pilot's Watches collection will be featured.

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The IWC Watches and Formula One Film

The highly anticipated Formula One movie set to release next year will star Brad Pitt and will be directed by Joseph Kosinski. Produced by Jerry Bruckheimer, Plan B Entertainment, and Lewis Hamilton's production company, the film has sparked speculations about a possible tie-in with IWC. Recently, the brand confirmed that several models from its Pilot's Watches collection will be featured in the movie.

IWC has a strong relationship with Formula One racing, particularly with the Mercedes-AMG Petronas team, for which they have been the Official Engineering Partner since 2013. It is common to see IWC watches on the wrists of team members. In the upcoming film, Brad Pitt will portray a veteran driver returning to the sport after an absence, racing for the fictional APX GP team, sponsored by IWC.

The film, currently in production, is scheduled for release in June 2025. It is being shot in and around actual Formula One races, including the British Grand Prix at Silverstone.

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