IWC Watches in an Upcoming F1 Film: A Partnership with Brad Pitt

2024-07-07 // SuperPodium
IWC has announced its partnership with an upcoming Formula One movie starring Brad Pitt and directed by Joseph Kosinski, where several models from the Pilot's Watches collection will be featured.

The age of the circular watch has come to an end. Shaped watches, such as divers, chronographs, and Calatravas, are now in trend. Baltic, a French independent brand established in 2016, offers a wide variety of vintage-inspired watches assembled in France.

The IWC Watches and Formula One Film

The highly anticipated Formula One movie set to release next year will star Brad Pitt and will be directed by Joseph Kosinski. Produced by Jerry Bruckheimer, Plan B Entertainment, and Lewis Hamilton's production company, the film has sparked speculations about a possible tie-in with IWC. Recently, the brand confirmed that several models from its Pilot's Watches collection will be featured in the movie.

IWC has a strong relationship with Formula One racing, particularly with the Mercedes-AMG Petronas team, for which they have been the Official Engineering Partner since 2013. It is common to see IWC watches on the wrists of team members. In the upcoming film, Brad Pitt will portray a veteran driver returning to the sport after an absence, racing for the fictional APX GP team, sponsored by IWC.

The film, currently in production, is scheduled for release in June 2025. It is being shot in and around actual Formula One races, including the British Grand Prix at Silverstone.

Threads: One Year of Progress

Threads, a competitor to Twitter, has made significant strides in its first year. Although it hasn't overtaken Twitter, it has gained popularity by adding new features that integrate it more closely with Facebook and Instagram. As the platform continues to evolve, it aims to fully compete with other social media giants.

The Realism of "The Bear"

As a new season of "The Bear" premiered, discussions about its accuracy in depicting the restaurant world have resurfaced. This particular season focuses on the world of fine dining, offering viewers a more specific insight into the industry. The show explores various aspects of the restaurant business, including ever-changing menus and the financial challenges of running a restaurant.

"The Bear" has become a popular show due to its relatable portrayal of the restaurant industry. Spoilers for the third season abound, so be cautious if you haven't caught up yet.

2025-05-17
SuperPodium
Golden Time for Smugglers Goes Bust
A smuggler's golden dreams crumble at customs.
2025-05-21
SuperPodium
Citizen's "Sea of Silence": A Dive into Blue
Six limited-edition timepieces with mesmerizing structural blue dials.
2025-05-16
SuperPodium
Cold Waters, Hot Gear: A Dive into Adventure
Watches and wilderness collide in Monterey Bay's rugged escapade.
2025-05-22
SuperPodium
Silicon Dreams: A Watch Like No Other
A futuristic chronograph merges MEMS tech with bold design.
2025-05-03
SuperPodium
Horology's Hidden Gems Unveiled
A soirée where timepieces sparkled as brightly as conversations.
2025-05-11
SuperPodium
A Century of Grit and Glory
A WWII veteran's journey from battlefield to family legacy.
2025-05-08
SuperPodium
Leningrad Region Mulls Alcohol Ban for Scarlet Sails
A proposed dry day during the festival sparks debate over economic fallout and black market risks.
2025-05-09
SuperPodium
Tiny Triumphs: Art That Defies Scale
A master craftsman fuses war, poetry, and mechanics into miniature marvels.
2025-05-12
SuperPodium
Five GMT Watches That Defy Time
Unearth five extraordinary GMT watches that blend innovation with timeless elegance.
2025-05-14
SuperPodium
Speed, Gold, and Fictional Glory
IWC's new chronographs blend racing fantasy with horological precision.
2025-05-18
SuperPodium
Trump to Discuss Istanbul Talks with Russia
US President to engage Moscow on Ukraine negotiations soon.
2025-05-07
SuperPodium
Met Gala: Where Timepieces Tell Tales
Beyond the glitz, watches whispered history at fashion's grandest stage.
2025-05-10
SuperPodium
The Beast Unleashed: Royal Oak Offshore's Legacy
A bold evolution of luxury sports watches, rewriting horology's rules since 1993.
2025-05-20
SuperPodium
Rado Reinvents Captain Cook in Ceramic
A bold evolution of the iconic diver, now armored in high-tech ceramic.
2025-05-13
SuperPodium
The Hidden Costs of Vintage Watch Romance
Owning a vintage timepiece is more than just aesthetics—it's a commitment.
2025-05-05
SuperPodium
Winds of Fury Lash Tula
A tempestuous gale sweeps through Tula, upending tranquility.
2025-05-06
SuperPodium
Dive Into Summer with Doxa's Shiny New Sub 200
Doxa refreshes its entry-level diver with polished steel bezels and vibrant dials, perfect for sun-soaked adventures.
2025-05-15
SuperPodium
Smartwatch: A Stylish Coach on Your Wrist
Testing a sleek smartwatch through hiking, golf, and city runs.
2025-05-19
SuperPodium
Three Watches That Whisper Adventure
A dive into timepieces blending heritage, color, and bold design.
2025-05-04
SuperPodium
Time Reborn on Vologda's Sacred Spire
The ancient cathedral's heartbeat restored as its clockwork soul awakens.